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課程名稱 |
實驗法
Experimental Methods |
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開課學期 |
112-1 |
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授課對象 |
管理學院 商學研究所 |
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授課教師 |
劉怡靖 |
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課號 |
MBA7077 |
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課程識別碼 |
741 M5210 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期三7,8,9(14:20~17:20) |
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上課地點 |
管一401 |
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備註 |
限本系所學生(含輔系、雙修生) 且 限碩士班以上
總人數上限：20人 |
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課程簡介影片 |
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核心能力關聯 |
本課程尚未建立核心能力關連 |
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課程大綱
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課程概述 |
The main objective of this course is to provide graduate students with a solid foundation for designing, conducting, and evaluating experiments in social science. How to apply methodological concepts and techniques with particular emphasis on experimental research conceptualization, design, and analysis will be the focus of this course. Examples of the topics that we will address are causal inference, hypotheses testing, experimental designs, validity issues, recruitment issues, etc. |
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課程目標 |
Through discussions on the published examples and homework assignments, students will learn to apply the methodological techniques introduced. By the end of the course, students will be able to:
• Understand how to design, conduct, and evaluate experiments
• Provide evidence supporting the reliability and validity of study measurements
• Understand social science experimental research ethics
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課程要求 |
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預期每週課後學習時數 |
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Office Hours |
另約時間 |
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指定閱讀 |
The primary reading material for the course will be textbook chapters as an orientation to the various topics and literature to inform students about the issues that have refined the use of experimental methods in social science. In addition, there will be published journal articles in the domain of organizational behavior and marketing provided as examples. Each class will begin by brief discussions on the textbook chapters assigned and followed by the published examples demonstrated in the assigned journal articles. |
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參考書目 |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Share an experiment from your discipline |
10% |
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2. |
Discussion leading |
10% |
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3. |
Participation in class discussion |
15% |
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4. |
Two milestone reports |
20% |
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5. |
Oral presentations |
20% |
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6. |
Written final report |
25% |
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週次 |
日期 |
單元主題 |
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第1週 |
9/6 |
Introduction |
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第2週 |
9/13 |
Why Do Experiments? |
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第3週 |
9/20 |
Causal Inference |
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第4週 |
9/27 |
Hypothesis Testing |
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第5週 |
10/4 |
Experimental Design (1) |
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第6週 |
10/11 |
Experimental Design (2) |
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第7週 |
10/18 |
Mid-term presentation |
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第8週 |
10/25 |
Mid-term presentation |
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第9週 |
11/1 |
Validity Issues |
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第10週 |
11/8 |
Implementations |
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第11週 |
11/15 |
Recruitment Issues |
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第12週 |
11/22 |
Deception and Ethics |
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第13週 |
11/29 |
Common Problems in Experiments & Reporting Experimental Data |
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第14週 |
12/6 |
Final presentation |
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第15週 |
12/13 |
Final presentation |
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